A Closer Look
Evening, chaps. I’m going to take a little time to delve into the finer details of the work ahead. The idea is to fully communicate what RTR does in order to solve the issue of public awareness. As stated in my last post, RTR has had issues communicating that they operate year-round and that they organize smaller teams for homes with less damage. The problem we are faced with is assimilating those functions of RTR into common knowledge of the organization. In order to do that, we must first identify ze audience.
Our audience values a community that takes care of its own. RTR’s mission to give people the opportunity to age in their desired home is something that would be at the heart of this audience. As it stands, Rebuilding Together Richmond is focused on spreading their message to as wide an audience as possible: donors, volunteers, fellow non-profits, businesses, etc. While all of these are important, the most emphasis will be placed on those who would give in-kind donations to the organization. Now, how shall we go about spreading the good word to those in question?
The biggest barrier to change for RTR is the vehicle for their advertisement/awareness. Updating web services, connecting to social media and creating promotional materials are just a few ways that we could get information on RTR out to more people. Another barrier that may come from this is deciding what will specifically address donors/volunteers, potential selected homeowners or both. There may be multiple promotional materials designed in order to support each audience thoroughly, but this may not be the case. Either way, the task is cleanly put. I’m looking forward to getting into it. Until next time…