Nonprofit - Liga Peruana de Lucha Contra el Cancer
G’day! I’m going to take a few to write about a couple nonprofit campaigns that I found to be rather interesting. The organization, Liga Peruana de Lucha Contra el Cancer, is a nonprofit dedicated to fighting the spread of cancer (specifics are a little hard to fish out for this organization, given the dialect). Y & R, Lima/Peru have produced campaigns for this nonprofit, both centering around the theme of preventing cancer before it occurs/worsens. Here’s an ad from Y & R, Lima’s campaign….
This ad is part of a series that is directed towards younger people, hence the line “live to be old/detect cancer in time” . The copy is SUPER simple, but it works great for the audience. I remember being stoked about the idea of my Pokemon card collection becoming valuable over time (a dream that I still hold on to, though it’s probably not going to happen). This is an interesting benefit to attach to getting screened for cancer, and it definitely won’t scare kids away. Plus, that elderly character has swag beyond swag. Let’s take a look at another ad from Y & R, Peru…
I really love the look of these ads. This one really struck me, but mainly just because of the photography. It almost looks like a UFO is landing out of the shot. All that aside, the message is simple and well-put. I felt that they made a point that I’ve heard a thousand times over, but they made it in a different/interesting way. Sometimes a simple reason you haven’t heard can convince you to do something you’ve been told to do all your life. Maybe not, but I dig these ads regardless. Keeping the tone light and humorous for such a topic makes it much easier to digest. Well done, I say. Well done.